Declaring a Winner
If you decide that a variation within an active experiment is performing better than baseline and you'd prefer that all users were given the variation going forward, you have the option of "declaring a winner" within the Taplytics interface.
Once you Set a Winning Variation on an active experiment all users will be assigned the variation you declare is the winner.
This effectively does several things:
- On their next session, all users currently in Baseline will be given the winning variation
- All new users to your app will be given the winning variation
- Users who uninstall and reinstall your app will receive the winning variation
At this point you can run the experiment indefinitely to ensure all users see the variation of your choice until your team has the chance to hard code this variation into the app.