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UIView
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We can hide or unhide this element
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UICollectionViewCell
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Might lead to some inconsistent results, better to target UIView instead.
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UIButton
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We can hide/unhide this element, change the position (move the button around) and change the colour. We can also swap out the UIButton with an image. You’ll need to be cognizant of different device sizes and provide 1x, 2x and 3x assets
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UILabel
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We can hide/unhide this element. We can also swap out the text/copy.
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UIImageView
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We can hide/unhide this element, as well as swap out images. You’ll need to be cognizant of different device sizes and provide 1x, 2x and 3x assets
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UITableViewCell
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Can hide/unhide cells in TableView.
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While not every app is built the same, the above elements are what we’ve tested and supported including its subclasses. While this is not an exhaustive list, it’s meant to be a guideline on what to look out for and what’s generally an editable element in your iOS app.
Some use case we’ve seen clients use for experiments are:
- hotfixes for errors in copy
- swapping out images to see if they can help with certain desired behaviours (more attention to CTAs) or to convey more meaning to images on a screen
- creating variations of the copy on pricing page experiments
- creating variations of the copy on onboarding page experiments
- swapping out icons to see what iconography generates more engagement
- hiding elements to see if less chance there’s a measurable impact on conversions (pricing options, hiding Twitter, Google, Email, or Facebook options)
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