Push Engagement Metrics

Question:

With regards to metrics, if the results say that push engagement is up 150%, what is that being measured against?

Answer:

In order to measure against a similar audience within 24 hours of the push being sent, Taplytics measures against those who have not opted into push notifications.

Essentially, we measure the activity of users who received push notifications, opened it, and were active as a result of that push VS. those in the same audience according to segmentation, but are not receiving push notifications to provide a meaningful engagement metric number.

For instance, if a user opens your app without opening the push, they would be considered an engaged user as we take "soft opens" into account as well.