What's the difference between Is New User and New User After Start Date?
The Is New User filter applies to any user who downloads your app and has their first session. It is important to note that this filter will apply to users only on their very first session after downloading.
After that very first session, the user will no longer be a new user and will no longer qualify under the Is New User filter and therefore will not receive the experiment going forward.
The Is New User After Start Date will include users who are new to Taplytics after the experiment start date. In this case, the user will continue to qualify under the Is New User After Start Date filter and will continue to receive the experiment even after their first session.
On the push side:
It's a new user that we've seen in the last 7 days.